Black Label Lip Color

Black Label Lip Color Ritual:

1. ACTIVATE

Shake it hard. This step is non-negotiable! Give the tube a vigorous, high-energy shake for at least 30 to 45 seconds. We intentionally leave "shaking room" in the bottle so our high-performance pigments can perfectly emulsify. If you don't shake it long enough, the color won't apply evenly or last as long.

2. BUILD

Layer like a pro. Apply 2 to 4 whisper-thin layers to clean, bare lips. Keep your lips parted and allow 15 to 30 seconds of dry-time between each coat.

⚠️ CRITICAL: Do not touch or press your lips together yet! While the formula is "open" and bonding to your skin, your lips will stick together or smear if they touch. Keep them parted until the final step.

3. SEAL

Lock it in. Once your final layer is completely dry, glide Black Label Lip Gloss* over the color. This instantly erases any tackiness, adds weightless comfort, and creates an indestructible, smudge-proof seal. Once the gloss is on, you can finally press your lips together, your color isn’t going anywhere!

*Only use Black Label Lip Gloss over Black Label Lip Color! Standard glosses contain oils that act as solvents, chemically breaking down our long-wear formula. Using a non-Black Label gloss will:

  • Dissolve the lip color bonds.

  • Cause the product to peel or flake off.

  • Destroy the smudge-proof finish and wear-time.

Pro Tip: Keep your Black Label Lip Gloss handy for touch-ups throughout the day to maintain the integrity of the color.

Ingredients: Alcohol SDA 40-B, Acrylates octylacrylamide copolymer, Hydroxypropyl Cellulose, Glucam P-20, Isostearyl Alcohol, Mica, Iron Oxide, FD&C pigments.